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“Barman Fosco Scarselli of Caffe Casoni in Florence, Italy served Count Camillo his first Americano cocktail with gin in place of the normal soda water sometime between 1917 and 1920. From this point onward, the drink was referred to as the Count’s “usual.” According to Luca Picchi in his book, Negroni Cocktail, Camillo chose gin, which would have substantially increased the alcohol content, without, however, changing the color and would have added a pleasant, dry, clean sensation to the drink, while enhancing it with the extraordinary and unmistakable bitter flavor of juniper.” – Jim Meehan

The Negroni remains a cult classic to this day, especially amongst crafty bartenders and elegant cocktail enthusiasts. Built as the perfect apertivo cocktail, the balance of sweet, bitter, and aromatic makes for a boozy drink that delights the palette. Take one to embrace the bittersweet. Pairs best with a night of social excursion.

Beefeater gin, Campari, Carpano Antica Vermouth.
*Will keep up to two months refrigerated.

Additional information


Pint, Quart